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Tata Steel to enter into home segments with steel doors & windows-The 18th China(Guangzhou)Int'l Stainless Steel Industry Exhibition
4/18/2017 Stainless Steel Exhibition |
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Hindu reported that with its retail operations gaining momentum, Tata Steel has begun lining up products which will enable it to penetrate the home-segment with branded offerings. The items include steel doors, windows and customized wardrobes. Some products have been launched on a pilot-basis.
Mr Peeyush Gupta vice president steel (marketing & sales) of Tata Steel said that “Till the late 1990s, Tata Steel used to be a B2B company. In the early 2000s, we thought of approaching the end-consumer. This endeavour saw the gradual expansion of Tata Steel’s branded product portfolio. From a 5% share in the sales turnover in 1999-2000, the proportion has grown to 45% in 2016-17.”
Branded products also mean higher margins, even as it provides a cushion against market volatility. Mr Gupta said that “It does not undergo the cycles experienced in the B2B play.”
Mr Gupta said that “A wood-finished steel door is one such ready-solution that we are offering to people who are building houses. The product is innovative with a wood like look and the sound of wood, and comes complete with latches and locks. The installation charge is included in the price, as is the steel frame. The product is fire safe.”
He added that branded as Pravesh Doors, the product is available in the eastern and northern parts of the country and will be seen in the south by July, followed by the west.
-The 18th China(Guangzhou)Int''l Stainless Steel Industry Exhibition
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